Advertising Standards Authority to launch crackdown on ads falsely claiming…

advertising-standards-authority-to-launch-crackdown-on-ads-falsely-claiming…

Advertising Standards Authority to launch crackdown on ads falsely claiming…

Advertising Standards Authority to launch crackdown on ads falsely claiming low-carbon credentials – including airlines
2021-09-30 10:36:00
The Advertising Standards Authority (ASA) will conduct a series of inquiries into environmental advertising claims and practices by companies in several sectors – energy, heating and transport. Airline ads that encourage people to take flights and carmakers that show SUVs too positively are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour. The intention is to support global efforts to reduce carbon emissions.  In early 2022 the ASA will expand its investigation to look at the accuracy of green claims made by companies around waste – and then later it will look at meat and food sustainability advertising.  The ASA hopes their “work will continue to positively influence the fight against climate change.”  It will also commission research into what the public understands by terms such as “carbon neutral” and “net zero” in order to inform its policing of claims. It has already clamped down on Ryanair – which got caught using outdated information to claim it was the UK’s lowest emission airline. The UK Competition and Markets Authority is also launching its own review of misleading green claims next year. .Tweet   Watchdog to launch crackdown on ads falsely claiming green credentials The ASA will conduct a series of inquiries into environmental advertising claims and practices in several sectors – including aviation By Mark Sweney  @marksweney   (The Guardian) Thu 23 Sep 2021 Airline ads that encourage taking too many flights and carmakers that show SUVs tearing up the countryside are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour. The Advertising Standards Authority (ASA) is to launch a series of inquiries into the environmental advertising claims and practices across a range of sectors – starting with energy, heating and transport – in a drive to support global efforts to reduce carbon emissions and battle the climate crisis. Next spring the the watchdog will expand its investigation to look at the accuracy of green claims made by companies around waste, such as products being biodegradable, recyclable or a “plastic alternative”. Later next year the spotlight will turn to meat and food sustainability advertising, for example checking the accuracy of claims around environmental good practice by sellers of beef products, a hugely carbon intensive industry. “The ASA is going to be shining a greater regulatory spotlight in the coming years on social responsibility and misleadingness issues when it comes to environmental claims in ads,” says Miles Lockwood, director of complaints and investigations at the ASA. “We know that there needs to be systemic, wide scale change in order for the UK to meet the government’s climate targets. We know how concerned people are about ads inaccurately promoting green credentials. We believe that our work will continue to positively influence the fight

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