Council will experiment with AI technology to fight Hull’s traffic…

Hull City Council is bringing in artificial intelligence experts to help reduce traffic congestion and air pollution in the city. The council has awarded a contract to Simplifai Systems Limited to develop systems aimed at improving traffic flow in and around Hull. On its website, Simplifai Systems says it can offer “up to a 20% improvement” in traffic. In Hull, the AI technology will access the council’s existing information on congestion, traffic lights, bus movements, incidents and air quality to source new insights into traffic movements on the road network and generate new real-time strategies to solve complex traffic control issues. Read more: Hull motorists bite back after coroner says there should be age limit on driving licences The project aims to address traffic problems such as: Alleviating some known congestion hot spots Improving the reliability of bus movements on targeted routes or through specific locations Improving management of traffic to and from non-routine occasions such as sporting events, concerts, roadworks or traffic incidents Managing traffic to reducing air pollution where poor air quality is detected The Simplifai software monitoring traffic in Hull (Image: Simplifai Systems) The Simplifai solution will adjust traffic light timings to achieve a particular goal, solving one or more of the traffic problems being addressed, thereby improving traffic flow and road occupancy. It will be on trial in Hull for two years as part of an ongoing government-funded traffic signals project.
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