Tourists and air passengers like the idea of being “green”…
Tourists around the world and especially in Europe are – in theory – supportive of more eco-friendly leisure trips, but reluctant to carry the extra cost, according to studies and industry executives. In Germany, for example, 24% of travelers believe ecological sustainability is an important criterion when booking a holiday, according to a survey by motor vehicle association ADAC released this month. But only 5-10% would be willing to pay even a moderate sustainability surcharge, according to the poll of 5,000 people. People are not prepared to pay a bit more, for slight reductions in the environmental impact of their trip. No age group is willing to pay more. Few airline passengers buy carbon offsets, and these are anyway almost entirely ineffective in preventing more CO2 entering the atmosphere, in the short or longer term. Airlines will hope they can use new “sustainable aviation fuel (SAF)” to claim – often misleadingly – that flights emit less carbon. Perhaps they will offer more expensive fares if planes use a bit of SAF. That is likely to become largely greenwashing, in the same way as carbon offsets. .Tweet Travel sector mulls green future but tourists reluctant to pay March 13, 2023By Rachel More (Reuters) BERLIN, March 13 (Reuters) – Tourists around the
